We do believe in human relations. Although the use of automated processes and tools in our world and our lives increases exponentially, we are not robots. Even in our professional realm, where we need to set and achieve defined goals, get high productivity and performance rates, and act as fast as possible — sometimes even faster — I believe that we are much more productive, efficient, and agile when we behave as humans, not machines. Professionalism and efficiency definitely do not exclude kindness and sensitivity.
That’s why I always establish a very close relationship with my clients. From the first contact, I try to get to know their objectives and challenges, find out their needs and fully understand the kind of outcome they expect.
On the other hand, we also believe in technology. Although this is not of common knowledge, the translation and, to a lesser extent, the writing processes today make use of various automation tools for the production of high-quality enterprise communication. In particular, business and technical text material always require precise terminology,