Whether you are entering a new market, or willing to establish your company in a specific region, the translation/localization of your communication is essential to reach your audience in alignment with your marketing & sales strategies.
Although English is the “international business language”, and also the most used language in the Internet — and we all know that today your Web presence is the same as your business card/porfolio — surveys show that people prefer visiting and buying from websites in their own languages.
Having your material localized for your target audience has always been a major competitive advantage, and in the Internet Era, it also helps you achieve better SEO rates and traffic; i.e. you get more visibility for your business.